Pearl Street Fitness
With its brand promise to never offer the same workout twice, Denver-based Pearl Street Fitness has become a place where neighbors, friends and co-workers join together and instantly become part of a group of "Strong. Confident. People."
Husband-and-wife co-owners Laura and Scott St. John’s vision of Pearl Street Fitness is to create a people-driven workout experience. Its business model is built on the individual pearls that represent its brand, and its marketing model is based on tight relationships in the communities they serve. Pearl Street Fitness is growing a movement in Denver, CO, with plans to expand locally and nationally.