Mici Handcrafted Italian Announces New Partner & CEO

DENVER, Colorado, August 9, 2017—Mici Handcrafted Italian, a family-owned four-unit fast casual chain based out of Denver, Colorado, welcomes local restaurant executive Elliot Schiffer as Partner and CEO.

The Miceli family currently operates the successful line of family friendly, affordable Italian eateries that focuses on authentic Italian recipes using natural, unprocessed, clean ingredients. Mici has four locations in the Denver metro area: Downtown Denver, 7th and Colorado, Stapleton, and Highlands Ranch; all of which offer dine-in, delivery and catering.

Having just completed a Series A financing, under Schiffer’s leadership Mici expects to streamline operations and enhance their already stellar menu in preparation to expand further into Colorado and beyond.

“It has been my dream for a long time to help a concept in which I believe grow into a national, household brand,” says Schiffer. “I have been selective in the opportunities I pursued, and essentially have been waiting for Mici—and the Miceli Family—to come along. Company culture and integrity are hugely important to me, a tenant I learned from my mentor Richard Melman, and I have found those things  in spades at Mici. And the food is the highest quality. I’m very fortunate to be joining forces with Jeff and his wonderful family to bring their already successful mix of quality, integrity and originality to more people.”

About Elliot Schiffer

Schiffer, who earned an MBA in Entrepreneurship, Marketing and Finance at Northwestern University’s Kellogg School of Management, has committed his career and education to the singular goal of growing a fast-casual restaurant chain.

He was previously Senior Vice President of Non-Traditional Development for Denver-based Smashburger, which owns and operates more than 350 outlets in 37 states and 9 countries. From 2014 to 2017, Schiffer developed 21 high revenue Smashburger locations in airports, casinos, and college campuses. He also ran Smashburger’s Real Estate Analytics, playing a major role in location selection for 25 corporate and 30 franchise restaurants per year.

Prior to Smashburger, Schiffer began his career under renowned restaurateur and mentor Richard Melman at Lettuce Entertain You [LEYE] in Chicago, where he helped develop the M Burger concept and was Manager at Papagus Greek Taverna, Osteria via Stato and the prominent Joe’s Prime Steak, Seafood and Stone Crab. Prior to LEYE, he worked as an Analyst in Consumer Packaged Goods for Deloitte and received his undergraduate degree from Washington University in St. Louis.

About Mici Handcrafted Italian

In 2004, siblings Jeff, Michael and Kim Miceli opened the first Mici Handcrafted Italian in downtown Denver as a venue to showcase their family’s most beloved recipes. Since then, they have opened three additional locations, including their flagship store model in Stapleton.

Mici Handcrafted Italian has long been a favorite among families looking for quick, affordable and healthy dining options conveniently located in their neighborhoods.  Says President and COO Jeff Miceli, “When Mici opened its doors thirteen years ago, we set out to build an affordable Italian restaurant that not only shared our treasured family recipes and passion for our Italian culture, but was also a place where other families could come together and make their own memories. Over the years, our customers have become part of our extended family. We’re excited to be growing that family again with the addition of Elliot to our team.”

Although the Miceli family has grown to include Schiffer, customers can still expect to dine on their favorite dishes —made with the same exceptional ingredients—that have been in the Miceli family for generations. Tortellini alla Miceli, the DiGirolomo and Pina pizzas, father Jerry’s Marinara, Alfredo, Cortonese, Meatballs, House-made Sausage, Italian Dressing and several other items from the menu are passed down from family.

“We’ve been approached by potential partners over the years, “ says Miceli of his family’s popular eatery.  “But until Elliot, none shared our commitment to running a business with kindness and respect, while maintaining food quality, which translates to happy customers who we consider part of our extended family.”   

Strong. Confident. Living. Partners with ClassPass to Launch Video On Demand Workouts

(Denver, Colo.) Strong. Confident. Living (SCL), the fitness, nutrition and lifestyle community that operates Denver’s Pearl Street Fitness, today announces they are among select partners included in ClassPass’ first Video On Demand workout offering to their member community.

Starting today, ClassPass members globally will have access to Video On Demand with the ability to stream a growing library of over 100 videos from top ClassPass studio partners and fitness influencers on both the web and the ClassPass iOS app, and later through additional devices.  

Currently the only Denver-based partner, the Strong. Confident.Living videos add great workout diversity to the ClassPass’ video library. SCL has had additional success with virtual workouts with their thrice-weekly Worldwide Workouts, which are free streaming workouts available in the Strong. Confident. Living Facebook Group (currently at 13,500 members),

For those who are not members, ClassPass is offering an exciting 3-class promotion for only $10, which includes access to the SCL workouts. The special offer is for new members only and is available for a limited time.

“We are excited to announce our partnership with another global company whose main focus is impacting world health," says Scott St John, SCL’s Cofounder and Chief Attitude Officer, who is known for his direct, no-excuse, no-nonsense approach to healthy living.

ClassPass representative Marina Pardee says, “We chose Laura and Scott, and Strong. Confident. Living because their workouts are consistently fun, effective and unique. We look forward to an ongoing partnership and growth.”

For more information about the ClassPass streaming platform, view their press release here.

THE WORKOUTS
The workouts that Laura and Scott created specially for Class Pass are XX minutes long and take participants through a wide range of exercises, for a total body workout—an “express” versions of the traditional 60-minute Pearl Street Fitness workout. All workouts will be easy to do from anywhere and not require any special equipment.

The streaming workouts will be led by “Papa Pearl,” Scott St. John, who currently creates the unique programming at all three Denver locations, and have “Mama Pearl” Laura St. John demonstrating and offering additional motivational support.

THE WHOLE PACKAGE – MIND AND BODY
In addition to working the body, the St. Johns have a mission to inspire and motivate through their videos—truly offering a total mind and body workout. Says Laura, “Strong Confident Living is where we create a community of strong confident people that's about 20% fitness, 80% nutrition, and 100% mindset! That is where we weave the 3 things together into a community that has turned it into lifestyle.”

"ClassPass is aligned to our core mission to make the world a more active place through real-world and technology driven experiences, explains Laura St John, SCL’s Co-Founder and Chief Inspiration Officer. "We love blurring the line between our real and digital lives—and impacting millions of families worldwide." 

About Strong. Confident. Living
Founded in 2014, Strong. Confident. Living. is a global community of people that weave together fitness, nutrition and mindset into a kickass lifestyle. With over 14,000 members worldwide, SCL makes good on its brand promise to offer the most simple, effective and fun ways to crush goals, get in shape and never plateau. Featured in SHAPE, Women's Health, ABC News and FOX News, SCL has become well known for its free, bodyweight-only #worldwideworkout broadcasts, led by the hilarious banter of its founders, fitness power couple Laura and Scott St. John. SCL  leverages its connection between people-driven experiences online and in person that are both edgy and fun for the whole family. The community's exponential growth continues to be fueled organically by its own members, as well as strategic partnership with world-class partnerships. 

 About ClassPass
Founded in 2013, ClassPass is the leading membership to the world’s largest fitness network. With over 8,500 partners in 39 cities worldwide, ClassPass connects members to a variety of fitness experiences, including yoga, cycling, Pilates, barre, running, strength training, dance, sports, videos and more. Recognized as one of Forbes's Next Billion Dollar Startups, ClassPass leverages proprietary technology to dynamically merchandise and surface over a million fitness classes for a seamless booking experience that facilitates discovery.

"THE DUKE" on NBC Sports Radio

Listen to the wonderful LaMonica Garrett talk to host Jim Daniels on NBC Sports Radio's Speaking of Sports about the short film THE DUKE: Based on the Memoir "I am the Duke" by J.P. Duke. Listen to clip below or visit www.nbcsportsradio.com and select Speaking of Sports with Jim Daniels from 3/20, Hour 4. 

A Warm Welcome to Peace of Mind Massage

We are delighted to announce our newest client to join the Proof PR family - Peace of Mind Massage. Created in 2009 by Elena Davis, Peace of Mind Massage is a therapeutic massage center located on Old South Pearl Street in Platt Park - central to all of Denver, Colorado. This collective community of licensed, certified massage therapists work together to treat the wide variety of people who could benefit from massage - everybody! 

Peace of Mind is located in an 1890’s Victorian house that has been transformed into a healing oasis by Elena’s own rich artistic designs that are spiritually influenced. Peace of Mind Massage offers a variety of massage therapy including Swedish Massage, Neuromuscular Therapy, Trigger Point Therapy, Deep Tissue, Sports Massage, Medical Massage, Prenatal Massage, Myofascial Release, Reflexology, TMJ Massage, Thai Yoga Massage, Aromatherapy and more. 

Fun Fact: Peace of Mind Massage was recently featured as the Editor’s Choice for massage in Denver in 5280 magazine’s Top of the Town 2015!

Arapaho Asset Management Announces Fall Classes

Arapaho Asset Management is excited to announce their schedule of affordable seminars and classes for those who want to make a plan for their futures. 

Says Managing Partner Rachel Namoff, “If your plans for retirement income that you believe to be true, turned out not to be true, when would you want to know? Financial Education is knowledge and power. During our classes, we will discuss financial concerns that many people have in these challenging economic times, allowing everyone to make informed decisions regarding their retirement.”

Arapaho Asset Management offers affordable classes and workshops at several locations throughout the Denver Metro area, including Arapaho Community College Main Campus in Littleton, South Metro Chamber of Commerce in Littleton, and Infinity Park Event Center in Glendale. 

The “Retirement Planning Today” seminars are two three hour sessions and will instruct attendees on how to take the confusion out of planning for retirement. Many Americans are concerned about their financial situation, preserving their savings, and running out of money in retirement. With so many options in today’s marketplace, it is often hard to decide what strategy is appropriate for each person’s specific situation. 

Seminars Address These and Many More Important Questions:

  • Can I continue my present standard of living into my retirement years?
  • When can I retire without running out of money?
  • How could my situation change during challenging economic times?
  • How would it affect my family if I die prematurely?
  • How would it affect my family if I enter a nursing facility?
  • What are the possible solutions if my situation changes?

See complete schedule and sign up here or call (303) 797-5722. Classes cost $59 per household and include course material. 


Proof PR Welcomes New Client Tocabe

Tocabe, the only American Indian-owned and operated restaurant in Metro Denver, opened its doors in December 2008 in the Highlands neighborhood. In 2015, owners Matt Chandra and Ben Jacobs opened their second location in Denver’s growing Greenwood Village neighborhood.

Tocabe takes it origin from Grayhorse: An American Indian Eatery, established in downtown Denver in 1989 by the Jacobs family, members of the Osage Nation. Tocabe uses some of the same recipes from Grayhorse and has expanded on Osage family recipes to create a new and unique take on American Indian cuisine. 

Did you know they were featured on Diners, Drive-Ins and Drives in 2012? Watch Ben show Guy Fieri how to make an Indian Taco here: 

Proof PR Welcomes New Client Win Charles

Proof PR is thrilled to welcome author Win Charles to our Proof family!

Hailing from Aspen, CO, Win uses writing not only as a way to cope with the loss of her mother at an early age, but as a tool to empower other women. Her first published book, “I, Win” is her official memoir, detailing her life growing up with Cerebral Palsy. She has also written two young adult novels, “The View from my Heels” and “The Voice for my Makeup Collection.”

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Stand Up & Smuggle Your Booze!

Must Haves for Every Outdoor Summer Event

Cookies and milk.  Mac ‘n cheese. Rum and Coke. Certain things are just meant to go together. The Stand Up™ and Smuggle Your Booze are two such things. 

The Stand Up™ founder and Queen Pee Sara Grossman, a Chicago native, and Smuggle Your Booze inventor Jane Cusick are excited to offer Lollapalooza ladies—and festival-goers everywhere—The StandingSmugglers 2015 Ultimate Event Packages

The Stand Up™ is a peeing accessory—Grossman stresses it is not a device (devices are utilitarian instruments; accessories are expressions of choice [and fun!])—that women can use to keep their distance from the mess, anytime, anywhere. 

As concert-goers know, nothing compares to the nastiness of a public toilet at a summer outdoor music festival.  And nothing makes you have to “go” more than booze. Locked inside the gates of a festival, you’re probably paying an arm and a leg for that drink, too. Cue Jane Cusick and Smuggle Your Booze. 

Featured on EllenSmuggle Your Booze offers food and drink-safe discrete flasks that will pass any security check at the door—think sunscreen bottles, tampons and soft flasks aka “boobie bags.” 

“There’s just no winning when it comes to squat-peeing, which is why I invented the Stand Up,” says Grossman.  “And what makes you have to pee more than a delicious cocktail at a summer music festival? Thanks to our new partnership with Smuggle Your Booze, our customers can now save money, drink to their heart’s content, and never fear the consequence of a disgusting festival port-a-potty. It’s a win-win-win.”

The StandingSmugglers 2015 Ultimate Event Kits are available for purchase at www.the-stand-up.com  and www.smuggleyourbooze.comKits include the Sunscreen and Purse Pack ($16); Soft Flask (Boobie Bag and Festival Pack ($28); and the Ultimate BYOB and Superwoman Pack (Tampon Flasks, Sunscreen Flask, Hand Sanitizer Flask, Boobie Bags and 36 Stand Ups for $66) among others. Allow seven days for shipping to receive in time for event.